To discuss how companies can bring consumer products to market most
effectively through online and offline channels of distribution
Readings
Search Factiva for articles to inform your answers to the questions below
Discussion Questions
List and describe three Factiva searches you conducted that proved useful.
In what ways did the COVID-19 pandemic accelerate the shift in consumer
spending from offline to online channels of distribution?
Where has the balance of consumer spending between online and offline
purchases settled since governments’ responses to the pandemic was at its
peak in 2020 and 2021?
Assignments Due
Answers to today’s discussion questions
After signing into Blackboard, submit your answers to this
folder
Assignments Made
Answers to the discussion questions for our next session of marketing