Tuesday, November 30

Topic

  • 1-800-Flowers.com and Under Armour Case Discussions

Objective

  • To prepare for the final exam by working through the 2017 and 2018 ICE Marketing final exams for Blocks 5 & 6

Discussion Questions

  1. Spend four hours or less writing a case report for either the 2017 or the 2018 final exam. What components of your case report came easiest/hardest to you? Was it collecting data that might be relevant to making a decision; identifying and stating one or two high-level concerns, problems, or issues; identifying and evaluating alternatives; or designing an action plan? Take ten minutes to free write about the process you engaged in. (You can keep the case report you generate for your own records.)
  2. How could you further hone your decision-making and written communication skills between now and the final exam period to help you reach your full potential? Refer to page 3 of Haywood-Farmer (2008) for ideas.

Assignments Due

  • Answers to today’s discussion questions
    • After signing into Blackboard, submit your answers to this folder

Assignments Made

  • None
    • Because you’re done! You made it!! Congratulations!!! 🥳 🎉

References

Haywood-Farmer, John (2008), An Introductory Note on the Case Method, London, ON: Ivey Publishing.