Tuesday, November 16

Topic

• The Road to Retail (Online and Offline)

Objective

• To discuss how companies can bring consumer products to market most effectively through online and offline channels of distribution

Readings

• Search Factiva for articles to inform your answers to the questions below

Discussion Questions

1. In what ways has the COVID-19 pandemic accelerated the shift in consumer spending from offline to online channels of distribution?
   
2. Where will the balance of consumer spending between online and offline purchases settle after the current public health crisis is behind us?

Assignments Due

• Answers to today’s discussion questions
  • After signing into Blackboard, submit your answers to this folder

Assignments Made

• Answers to the discussion questions for our next session of marketing