ICE Marketing (Blocks 5 & 6)
Course Summary
I Midterm Project Outline
The Juice Laundry
Overview and Objectives
Project Overview
Company Overview
Objectives
Expectations
Content
Structure
Length
Format
Assessment
Submission
II Daily Schedule
Thursday, October 7
Topic
Objectives
Readings
Discussion Questions
Assignments Due
Assignments Made
Thursday, October 14
Topic
Objective
Readings
Discussion Questions
Assignments Due
Assignments Made
Tuesday, October 19
Topic
Objective
Readings
Discussion Questions
Assignments Due
Thursday, October 21
Topic
Objectives
Readings
Discussion Questions
Assignments Due
Assignments Made
Tuesday, October 26
Topic
Objective
Readings
Discussion Questions
Assignments Due
Assignments Made
Thursday, October 28
Topic
Objective
Readings
Discussion Questions
Assignments Due
Assignments Made
Tuesday, November 2
Topic
Objective
Readings
Discussion Questions
Assignments Due
Assignments Made
Thursday, November 4
Topic
Objective
Readings
Discussion Question
Assignments Due
Assignments Made
Tuesday, November 9
Topic
Objective
Readings
Assignments Due
Assignments Made
Thursday, November 11
Topic
Objective
Readings
Discussion Questions
Assignments Due
Tuesday, November 16
Topic
Objective
Readings
Discussion Questions
Assignments Due
Assignments Made
Thursday, November 18
Topic
Objective
Readings
Discussion Questions
Assignments Due
Assignments Made
Tuesday, November 23
Topic
Objectives
Readings
Discussion Questions
Assignments Due
Assignments Made
Tuesday, November 30
Topic
Objective
Readings
Discussion Questions
Assignments Due
Assignments Made
Thursday, December 2
Topic
Objective
III References
References
Marketing (Blocks 5 & 6)
Thursday, December 2
Topic
Review
Objective
To recap the semester and discuss possible futures for the discipline of marketing as well as the aggregate marketing system